Acquiring a new customer costs 5–7x more than retaining an existing one. The smartest businesses are shifting focus from one-time transactions to long-term loyalty.

Key Points:

Why perks and loyalty benefits increase lifetime customer value.

How the Vault membership system builds stickiness.

B2B use case: daycare centers rewarding parents with perks.

B2C use case: barbershops offering Vault discounts to keep clients coming back.